Thursday, July 5, 2012

Hello and Welcome to La Beaute Dun Reve!

Welcome to La Beaute Dun Reve!

You have entered our official website and blog page. This is the very first post entry, so  I am very excited. :)

Who am I?

A little introduction about myself...

I am the founder and designer of a high end fashion brand: Veruca Cyn where many designs created are very fashion forward, bold, and edgy. This brand was created to express the strength of ones inner self. 

After an extended period of time, I realized there were many ideas and concepts that came to me which I could not apply to Veruca Cyn because it was not appropriate to the context of what the brand represents. 

All the while during my years in college, I was heavily infatuated with lolita & japanese fashion and spent much of my time indulging in all things cute and glamorous. I still very much remember the amazing overwhelming sensations and feelings of magic and wonder from all the lolita brands I discovered at the time that was available out in this world.

Often and a lot of the time, I found myself consistently inventing amazing ideas for designs that would be incredibly cute- only to find myself turning them away because it did not suit Veruca Cyn...

Finally one day it occured to me to start a new line, where I am able to express all of these trapped and pent up feelings of cuteness and dreaminess without limitations...and that was when La Beaute Dun Reve was born!

The meaning of La Beaute Dun Reve translates to "The Beauty Of A Dream".  I have chosen this name because of the feelings that often came to me whenever I indulged into the world of lolita fashion. It was always very much a surreal experience and in a separate reality of it's own. To be surrounded in the world of lolita fashion, really did feel like escaping the "mundane" reality and entering this fantasy land where everything is filled with delightfully sweet things.

 All of these feelings of overwhelming glee and cuteness collected, from the many different kinds of lolita brands that are being offered- I wanted very much to give back to every lolita, the feelings they have shared with me all this time. I hope to be able to provide all of those wonderful emotions to you, and to be able to supply it all from one ultimate place. All within La Beaute Dun Reve.

In this journey I am about to embark on, I wish for you to find yourself falling in love with Lolita fashion all over again. While I continue venturing down this path, with my best efforts- for you to fall in love even more so with my new found brand- La Beaute Dun Reve.

From me to you,
Miss Veruca..


  1. I was wondering do you have tumblr?

    1. i don't have one as of yet, do you think i should get one?


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